Selling direct to consumer offers the opportunity to maximize investments made in e-commerce, but truly connecting the strategies is challenging. In this webinar Greg Armshaw, Senior Director Strategy, will explore three trends that are and will be increasingly more important as marketers seek to expand their direct relationships with new and existing customers. Learn how brands from around the world are creating live and on-demand content to attract and engage their consumers 24x7, to drive conversion, increase engagement and even reduce product returns.
- The importance of customer experience to brand loyalty
- How to entertain while augmenting your first party data
- Improve customer experience and reduce the load on customer service teams
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